Sadly, the mainstream gaming press doesn't cover sims any more really. We've tried to get their attention and it doesn't work. They just ignore the genre and act like it doesn't exist and don't bother staffing someone who can write about it effectively. PC Pilot is the only printed mag that does and they do a really good job and have given us lots of press over the years.
It's really is up to community members and non-mainstream websites and groups to keep the genre alive and report good information about the products. We can only do so much. Markets change, technology changes, systems change and the community changes..the sim sub-genre survives, but it will be a while before a full blown renaissance happens.